Building a rock-solid brand for Ayanco General Contractor
Establishing a definitive identity and brand that is clear and memorable.
As a full-service, traditional and decorative concrete contractor specializing in both residential and commercial applications in Toronto, PILOT Brandesign was brought on to position Ayanco General Contractor as a leader in the market.
After a thorough process of research — both visual and typographical, we arrived at several options for a possible mark of identity.
The final mark of identity features bold, geometric typography with clean and angular lines. The use of primary accent red colour symbolizes the company’s position within the construction industry, while the secondary colour of grey was used to symbolize concrete and the descriptive words ‘General Contractor’.