42+ years of saying
'Yes to the Dress'.

SUMMARY

Establishing a chic and modern retail brand to a boutique bridal and evening wear shop.

After a change of ownership, Chez Jordan Tasked PILOT Brandesign with its identity and branding initiatives to separate it from its neighboring businesses and competition.
PROCESS
Taking over an existing business has its pros and cons. Although the new owners can benefit from established clients, they have to deal with the outdated identity and brand of previous owners.
Product

Our goal was to establish Chez Jordan as a local leader in the bridal boutique evening wear industry. We began with an elegant and classic visual identity that carried itself across various aspects of its business and visual brand.

Absolutely stunning selection of bridal dresses! They truly made my expereince FUN and EXCITING. We bought our mother’s dress, and all the bridesmaids dresses from there, not to mention my Beautiful Bridal Gown!! I had a glamourous day! PERFECT to say the least.

Alice G.
Customer

CLIENT & PROJECT OVERVIEW

YEAR
2017

LOCATION
Vaughan, Ontario, Canada

INDUSTRY
Fashion

RESEARCH
Project planning, Strategic planning, Brand positioning.

DESIGN

Identity, corporate communications, advertising, copywriting, concept development, branding, signage, installation, environmental graphic design.

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