From the Land of Ur,
SUMMARY
Developing a visual design system for a Cathedral that dates back to the origins of Christianity.
The Good Shephard Chaldean Cathedral was built in 1998 in North York, Ontario, but traces back to Antioch, Turkey — where the Church and its Liturgy originated. We were brought on to help establish an identity and an interior design that has links to the Cathedral's rich history.
PROCESS
Working alongside the Archbishop of the Chaldean Eparchy in Canada, PILOT Brandesign helped design a logo identity of the Good Shepheard Chaldean Cathedral to help set the visual tone for all the Church's designs.
PRODUCT
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Futher to the Cathedral's identity, PILOT Brandesign helped establish a visual style of logo designs for all of the Eparchy's Parishes across Ontario
To further propel the brand into several advertising channels, PILOT Brandesign created custom advertising campaigns and corporate communications. All content was uniquely designed to help support the overall brand positioning.
CLIENT & PROJECT OVERVIEW
YEAR:
2016 – 2020
LOCATION
Toronto, Ontario, Canada
INDUSTRY
Relgious / Non Profit
WEBSITE
www.chaldeans.ca
RESEARCH
Project planning, Strategic planning, Brand positioning, Identity design, Signage.
DESIGN
Identity, corporate communications, advertising, copywriting, concept development, branding, signage, installation, environmental graphic design