Establishing a brand
of timeless elegance for PineCrest Event Centre.
SUMMARY
Creating a mark of identity
and branding system that
evokes a sense of luxury and timelessness.
The banquet hall and hospitality business is competitive to say the least. We were brought on to establish an identity, communications and signage system that outlines the unique services of PineCrest Event Centre to the wedding and entertainment industries
PROCESS
To appeal to a vast audience and across various cultures, the name of the banquet halll was incepted by the owner, which had to be generic and memorable simultaneously. The identity was then processed through rigorous concept development stages before arriving at the final concept.
PRODUCT
The final mark of identity was design with simplicity and elegance as it’s main features — using thin and thick typographic lines to communication a sense of luxury.
To further propel the brand into several advertising channels, PILOT Brandesign created custom advertising campaigns and corporate communications. All content was uniquely designed to help support the overall brand positioning.
CLIENT & PROJECT OVERVIEW
YEAR:
2016 – 2020
LOCATION
Vaughan, Ontario, Canada
INDUSTRY
Hospitality & Entertainment
WEBSITE:
www.pinecresteventcentre.com
RESEARCH
Project planning, SWOT Analysis, Competition analysis, Strategic planning, Brand positioning.
DESIGN
Corporate identity, Corporate communications, advertising, copy writing, concept development, Branding, Signage, Installation, Environmental graphic design
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Contact Us
3651 Major Mackenzie Drive, Suite 151
Vaughan, Ontario L4H 0A2
Canada
Tel: 416-288-4568
email: [email protected]
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