We make hair contact
before eye contact.

SUMMARY

Rebranding a popular Toronto-based hair salon for the Vaughan market.

Established in 1998 in Toronto, Stars Hair Salon has opened its doors to thousands of satisfied customers locally. Upon making the move to Vaughan, they commissioned PILOT Brandesign to rebrand their identity and marketing material.
PROCESS
Although the old identity and branding was unique and original, it needed to be stylistically updated to a more modern graphic direction.
Product
The new identity features contemporary typography with simplified and graceful graphics, giving it to a luxury feel yet still vintage iconography to echo its roots in style and tradition.

I absolutely love getting my hair cut at Stars Hair Salon. The salon is clean and well kept and the service is fast and always on point! Would highly recommend the exceptional services offered here!

Michael C.
Customer

CLIENT & PROJECT OVERVIEW

YEAR
2015

LOCATION
Toronto, Ontario, Canada

INDUSTRY
Retail

RESEARCH
Project planning, Strategic planning, Brand positioning.

DESIGN
Identity, corporate communications, advertising, copywriting, concept development, branding, signage, installation, environmental graphic design.

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